Top 5 Fashion Games on iOS in New Zealand, Q1 2025

In the first quarter of 2025, the fashion gaming category saw varied performance trends among the top apps on the iOS platform in New Zealand. Here's a closer look at how these apps fared.

Satiszone: Perfect ASMR Tidy from Sonat Joint Stock Company exhibited a notable increase in weekly revenue, peaking at approximately $100 in early February. Weekly downloads began strong at 875, peaking mid-January at over 1K, before declining to 67 by the end of March. Active users followed a similar trajectory, starting at 888 and climbing to over 2.9K in early February, before falling to 1.7K by the end of the quarter.

Skincare Time: Makeover ASMR by DO VAN HUY had modest revenue, with minor fluctuations, reaching a high of $14 in late January. Downloads decreased from nearly 1.2K at the end of December to 585 by the end of March. Active users started at 1.6K, peaking at 1.8K in early January, and then declining to 427 by the end of the quarter.

Glow Fashion Idol from Crazy Labs maintained a relatively steady revenue stream, peaking at $746 in early February. Downloads decreased steadily from 789 at the start of the quarter to 98 by the end. Active users showed a gradual decline from 898 to 502 over the quarter.

Merge Studio: Fashion Makeover by Paxie Games saw a dramatic increase in revenue, reaching $614 in mid-March. Downloads fluctuated, with a peak of 1.1K in early March, before dropping to 256 by the end of the quarter. Active users rose significantly in early March to 1.9K, before returning to 843 by the end of March.

Makeup Stylist -DIY Salon game from REMEMBERS INFORMATION TECHNOLOGY CO., LTD. had stable revenue, with slight increases, peaking at $24 in mid-March. Downloads decreased from 518 at the start to 106 by the end of March. Active users showed a gradual decline from 4.7K to 3.4K throughout the quarter.

These insights, based on Sensor Tower data, highlight the dynamic nature of the fashion gaming industry in New Zealand. For more detailed analysis, visit Sensor Tower.